The Invest it Right Conference by Rethink & Diversify Securities connects investors and professionals through networking events in across Canada.

When I joined, the conference lacked a cohesive brand identity. I established a professional and unified visual style aligned with the parent company while distinguishing the conference as its own entity. Drawing inspiration from a promotional video by Video by Sky, I developed consistent branding across all materials—print, digital, and on-site visuals. This resulted in a distinct, recognizable identity that supports the conference’s growth as an independent event.